If you want to shrink your gut, get enough protein in your diet. In this case, about 25 percent of calories. Why? For starters, protein makes you feel full and helps you build muscle (which increases metabolism, thereby making it easier to lose weight). Just as important, high-protein diets have been shown to be the best way of attacking belly fat. In one study, published in the International Journal of Obesity, Danish researchers put 65 people on either a 12 percent protein diet or a 25 percent protein diet. The low-protein dieters lost an average of 11 pounds, which isn't bad. But the high-protein subjects lost an average of 20 pounds--including twice as much abdominal fat as the low-protein group.
This dark, leafy green has a long list of benefits: it's a rich source of iron, folic acid, vitamin K, vitamin C, lutein, and powerful antioxidants that can help fight diseases like ovarian and breast cancer. Spinach is also loaded with magnesium, which can lower blood sugar and insulin levels (aiding your body in weight loss as a result), according to a 2013 study.
Military diet vegetarian modifications are possible! Just because you’re a vegetarian doesn’t mean that you can’t do the military diet. You’ll have to make some modifications where the diet includes meat products. Instead of the tuna, meat and hotdogs, you can use tofu, Portobello mushrooms, lentils, beans, cottage cheese, peanuts or almonds. Ideally, you’ll choose a substitute that has plenty of protein- since meat is protein-heavy.
An estimated 10% of men ages 60 and older having symptoms of knee osteoarthritis. Nonsteroidal anti-inflammatory drugs, such as ibuprofen (Advil, Motrin) or aspirin, and steroid injections can temporarily soothe arthritis pain and inflammation. But an easier and safer way to manage symptoms is to be more active as bones and cartilage need the stimulation of regular movement to stay healthy and pain free. More »
Drinking enough water can help you stay slim, too. Research from the American Chemical Society in Boston found that having two 8-ounce glasses of water before a meal while also reducing portion sizes could help you lose weight and keep it off. Not to mention, water fills you up, curbing your appetite: "In addition to slightly boosting your metabolism, drinking water before meals has been shown to help you eat less without trying," says Sass.
Just before her birthday, Rocio decided to lose a few pounds by following the Military Diet. Using an old photocopy her mom had given her from years before, Rocio got started with the diet. Rocio shares with viewers that her mom has been using the diet for years, and had encouraged her to try it. So, although there’s been a lot of hype recently about the diet, it’s by no means new. You’ll notice that her Military Diet plan varies from the one we’ve listed- probably due to the fact that there are various versions of the diet floating around online. Rocio was able to lose 7 pounds while on the diet. She reports that she didn’t feel hungry; but she thinks that drinking water and staying strong mentally helped her. However, due to a birthday cake binge, she gained back 2 pounds after completing the diet. That’s an important reminder to all of us: avoid binge-eating after completing the diet or the pounds will come right back on! Take a look at her experience.
Ah, quinoa. This healthy, rich-tasting whole grain/seed has so many nutritional riches that it puts refined grains like white rice to shame. Tofu is the perfect sidekick because it’s both waistline-friendly (per bite, tofu tends to have about one-third the calories of meat and poultry) and heart-friendly (tofu has no artery-damaging saturated fat or cholesterol).

The classic ketogenic diet is not a balanced diet and only contains tiny portions of fresh fruit and vegetables, fortified cereals and calcium-rich foods. In particular, the B vitamins, calcium and vitamin D must be artificially supplemented. This is achieved by taking two sugar-free supplements designed for the patient's age: a multivitamin with minerals and calcium with vitamin D.[3] A typical day of food for a child on a 4:1 ratio, 1,500 kcal (6,300 kJ) ketogenic diet comprises:[27]

Belly fat is something that makes you look really bad and it is also very unhealthy. A sedentary lifestyle and wrong food choices are responsible for belly fat. However, not to worry, you can always do some core strengthening exercises to get the desired washboard abs. Here are some expert tips to show you the way to shed those extra pounds from your belly.


You might have heard the term ‘middle-age spread’. This means, as women progress towards their middle years, the ratio of body fat increases compared to the body weight. During menopause, when the levels of estrogen go down, and the amount of androgens or male hormones increase, then there is an increased risk of fat accumulation in the waist. Hormones actually regulate the fat concentration in the body, and your figure depends entirely on it!


Another difference between older and newer studies is that the type of patients treated with the ketogenic diet has changed over time. When first developed and used, the ketogenic diet was not a treatment of last resort; in contrast, the children in modern studies have already tried and failed a number of anticonvulsant drugs, so may be assumed to have more difficult-to-treat epilepsy. Early and modern studies also differ because the treatment protocol has changed. In older protocols, the diet was initiated with a prolonged fast, designed to lose 5–10% body weight, and heavily restricted the calorie intake. Concerns over child health and growth led to a relaxation of the diet's restrictions.[18] Fluid restriction was once a feature of the diet, but this led to increased risk of constipation and kidney stones, and is no longer considered beneficial.[3]
Honestly? We don't know. While TheMilitaryDiet.com offers plenty of information, including a section with frequently asked questions, blog, and alternative meal plans for vegetarians, there are no authors, experts, or webpage owners listed. And while the name implies a military connection, the page doesn't actually claim any ties to the armed forces. (MensHealth.com reached out to the website for more information and will update if and when we hear back.)
Nuts. It’s very easy to eat until the nuts are gone, regardless of how full you are. A tip: According to science, salted nuts are harder to stop eating than unsalted nuts. Salted nuts tempt you to more overeating. Good to know. Another tip: Avoid bringing the entire bag to the couch, preferably choose a small bowl instead. I often eat all the nuts in front of me, whether I’m hungry or not.
No shocker here: It turns out that the Military Diet isn’t quite the unique weight loss solution it’s made out to be. “This [diet concept] has been dressed up differently and brought out to dance before,” says Kimberly Gomer, R.D., director of nutrition at Pritikin Longevity Center. In other words, a restrictive three-day plan is nothing new in the health industry.
Good news, wine drinkers. Thanks to resveratrol, an antioxidant found in grape skin, drinking red wine in moderation can be part of a healthy diet. Some studies suggest that people who drink wine have smaller waists and less abdominal fat than those who drink mainly liquor. And having one glass of red wine can increase your body's calorie burn for up to 90 minutes afterwards. The antioxidants in wine might even help your body prevent cancer and improve heart health. Just be sure to stick to no more than a glass a day—the calories can add up fast.
On the face of it, skipping meals seems like a path to losing weight — if you don’t eat as much, you’ll drop fat. But in practise, it doesn’t work out like that. A 2015 study from Ohio State University found that skipping meals messes up your metabolism and your hormones (specifically insulin), which results in an increased likelihood of abdominal weight gain. Researchers recommended eating several small meals throughout the day as opposed to one or two big ones.
^ Brand-Miller, Janette Cecile; Thomas, M.; Swan, V.; Ahmad, Z.I.; Petocz, P.; Colagiuri, S. (2003). Written at Human Nutrition Unit, School of Molecular and Microbial Biosciences, University of Sydney, Sydney, NSW, Australia. "Physiological Validation of the Concept of Glycemic Load in Lean Young Adults" (PDF). The Journal of Nutrition. USA (published September 2003). 133 (9): 2728–32. doi:10.1093/jn/133.9.2728. PMID 12949357.
This diet has introduced structure into my eating and has helped me better plan what I am having. Day 1 was rough due to the lack of caffeine even though we can have 2 cups of coffee that day but I didn’t feel hungry at all. In fact, throughout my 3 days I haven’t felt hungry at all. It was more of my craving for the fatty unhealthy food I was so use to eating before. I am on the last stretch of my 3rd day, still have my ice cream to eat. Before starting this diet I was extremely skeptical. I was worried that the amount of food or lack there of was going to leave me feeling hungry, weak and tired. I have tried other diets in the past and got results but not enough to keep my motivation. I’m not going to lie to you and say these past 3 days have been easy. It definitely took every ounce of will power and I’m looking forward to eating my 1500 calories tomorrow. I have been able to sleep better and I still have energy to take on my day as a full time working mom.
Because some cancer cells are inefficient in processing ketone bodies for energy, the ketogenic diet has also been suggested as a treatment for cancer.[58][59] A 2018 review looked at the evidence from preclinical and clinical studies of ketogenic diets in cancer therapy. The clinical studies in humans are typically very small, with some providing weak evidence for anti-tumour effect, particularly for glioblastoma, but in other cancers and studies, no anti-tumour effect was seen. Taken together, results from preclinical studies, albeit sometimes contradictory, tend to support an anti-tumor effect rather than a pro-tumor effect of the KD for most solid cancers.[60]
During each of those scheduled three days, the military diet food plan is strict, and you’ll consume about 1,000-1,400 calories. Our calculations put most days around 1,150 calories. The four following days, you should aim to keep your calorie intake below 1,500 calories. For reference, the United States governments' Center for Nutrition Policy and Promotion says that moderately active adult males need about 2,200-2,800 calories a day, and moderately active adult females need about 1,800-2,000 calories a day.

Keeping a toothbrush handy can do more than polish up that smile (and counter the effects of all that belly-slimming garlic); brushing your teeth throughout the day can also help you ditch that belly fat fast. A study conducted a sample of over 14,000 participants found that brushing after every meal was linked to lower weight. That minty toothpaste flavor not only clashes with virtually every food, brushing may also trigger a Pavlovian response that tells your brain the kitchen’s closed.
In Asia, the normal diet includes rice and noodles as the main energy source, making their elimination difficult. Therefore, the MCT-oil form of the diet, which allows more carbohydrate, has proved useful. In India, religious beliefs commonly affect the diet: some patients are vegetarians, will not eat root vegetables or avoid beef. The Indian ketogenic diet is started without a fast due to cultural opposition towards fasting in children. The low-fat, high-carbohydrate nature of the normal Indian and Asian diet means that their ketogenic diets typically have a lower ketogenic ratio (1:1) than in America and Europe. However, they appear to be just as effective.[53]
Science is just beginning to look at the value of a high-carb/low-protein diet. One 8-week study on mice found it may have the same longevity benefits as calorie restriction. While it’s too soon to make projections for people, the researchers point out that however many carbs you eat, they should be high-quality whole grains and vegetables, with moderate fruit intake to limit fructose.
Research also shows that workouts involving high-intensity interval training (HIIT) can help reduce excess fat around your middle. Besides working your core, try incorporating a day or two of more vigorous exercise into your weekly schedule. (You can start with these three beginner routines.) Keep in mind that you can lower your total body fat percentage even by moving around more at work, according to another study.
All beans are high in fiber, which is your friend when you're trying to lose weight because it helps you feel fuller longer, thus controlling hunger. Eating beans and legumes has also been linked with various other health benefits, including lowering blood pressure, reducing LDL cholesterol and reducing risk of cardiovascular disease. Beans are fairly low in calories and deliver protein as well. Try them in homemade veggie burgers, soups and salads.
The study authors believe that sleep deprivation can cause your body to produce extra hunger hormones (like ghrelin) and fewer satiety hormones (like leptin). This means you’ll feel hungrier and have a harder time controlling your cravings once they hit. Most adults should aim for at least 7 to 9 hours of shuteye per night, per the National Sleep Foundation’s recommendations.
Science is just beginning to look at the value of a high-carb/low-protein diet. One 8-week study on mice found it may have the same longevity benefits as calorie restriction. While it’s too soon to make projections for people, the researchers point out that however many carbs you eat, they should be high-quality whole grains and vegetables, with moderate fruit intake to limit fructose.

High in good bacteria, the benefits of yoghurt on gastrointestinal health have been said to provide health benefits for certain gastrointestinal conditions, including lactose intolerance, constipation, IBS, colon cancer, inflammatory bowel disease, Helicobacter pylori infection, and allergies. Look for the nutrition label and make sure no added sugar is used. Opt for Greek yoghurt varieties and use your own frozen berries and cinnamon to sweeten.
Lunch on day 1 is packed with protein, fulfilling about 60% of your daily protein intake requirements just in the tuna. The tuna also contributes other vitamins including Vitamin A, B-12, B-6 and minerals including magnesium and iron. Vitamin B-12 is an important vitamin often found in fish that plays an important role in the creation of new cells. It’s also important for nerve function. (1) The bread offers carbohydrates and plenty of fiber.
The remaining calories in the keto diet come from protein — about 1 gram (g) per kilogram of body weight, so a 140-pound woman would need about 64 g of protein total. As for carbs: “Every body is different, but most people maintain ketosis with between 20 and 50 g of net carbs per day,” says Mattinson. Total carbohydrates minus fiber equals net carbs, she explains.
You'd think it makes sense: if you have too much belly fat, do a lot of core work to make it go away. But Sylwia Wiesenberg, founder of Tonique Fitness, says it's counterproductive. "If you have extra belly fat, you'll never see the muscles you're working underneath," she explains. "Instead, focus on building a strong lower body—the largest muscle group, and therefore most calorie burning—which will help keep your metabolism humming long after." Then, when you are ready for abs work, do it standing up. A review of core training by the American College of Sports Medicine found that it's a more effective way to tone than traditional exercises that have you on the floor.
While there are probably plenty of pre-made bean and veggie soup options that just need a few minutes to heat through on the stovetop, making your own soup is really easy—and a great idea for your health. Homemade soups are much lower in sodium – about 100 milligrams or less per 2-cup serving. By contrast, 2 cups of many canned soups contain a blood-pressure-busting 1,200 milligrams or more, a worrisome amount considering that health experts recommend consuming no more than 1,500 milligrams of sodium for the entire day. This is also a great way to use up all those leftover vegetables in your crisper—pretty much anything works in this soup.

If you've seen the TV show, you get the idea: Six weeks of healthy food and regular exercise is celebrated as a great start to a weight-loss journey – as well as a way prevent or reverse various diseases. Fair enough. Experts determined that the Biggest Loser Diet is very likely to help you shed pounds, thanks to calorie restriction and exercise. To reap the other benefits of weight loss, however, you have to stick with it – something that's a lot harder for average Joes than for TV stars-in-the-making.
2. Sweep: Start with basic abs tuck (standing crunch). For that you have to lift one knee using the abs, and bend the other knee to sit slightly on the ground. Bring the rib cage to the bellybutton so that the spine is in C-curve position. Simultaneously, squeeze the oblique on one side to crunch while reaching down for the opposite foot. Do 10 repetitions for each side, then do 10 again (total of 20, alternating after 10).
Eat More Produce. Eating lots of low-calorie, high-volume fruits and vegetables crowds out other foods that are higher in fat and calories. Move the meat off the center of your plate and pile on the vegetables. Or try starting lunch or dinner with a vegetable salad or bowl of broth-based soup, suggests Barbara Rolls, PhD, author of The Volumetrics Eating Plan. The U.S. government's 2005 Dietary Guidelines suggest that adults get 7-13 cups of produce daily. Ward says that's not really so difficult: "Stock your kitchen with plenty of fruits and vegetables and at every meal and snack, include a few servings," she says. "Your diet will be enriched with vitamins, minerals, phytonutrients, fiber, and if you fill up on super-nutritious produce, you won't be reaching for the cookie jar."
This is ratio of weight in kilograms to the square of height in meters. This parameter helps doctors judge whether the person will suffer from heart disease or strokes. Those having a BMI of 25-29.9 are considered overweight and those with a BMI of 30 are considered obese. However, this parameter is not always accurate in measuring belly fat. In fact, you can measure your belly fat with a measuring tape in front of the mirror, and set your own targets to reduce belly fat. Looking at the mirror and checking regularly will motivate you to lose the unhealthy fat lining your abdomen.
Some people can't eat grapefruit because it interacts with certain medications. Others just don't care for it. Either way, don't substitute it with oranges or orange juice. Oranges won't give your body the same alkalizing effect that grapefruit produces. In fact, oranges promote more acidic pH balances. The more acidic the pH balance, the easier it is for the body to store fat.
Say cheese! Adding some extra calcium to your diet could be the key to getting that flat stomach you’ve been dreaming about. Over just 12 months, researchers at the University of Tennessee, Knoxville found that obese female study subjects who upped their calcium intake shed 11 pounds of body fat without other major dietary modifications. To keep your calcium choices healthy, try mixing it up between dairy sources, calcium-rich leafy greens, fatty fish, nuts, and seeds.
Wheatgrass has a high concentration of iron, magnesium, calcium, amino acids, vitamins C, A and E, B12, B6 and chlorophyll. These vitamins and minerals provide many therapeutic benefits. Consuming wheatgrass can rid the digestive system of harmful bacteria and cleanse the body of toxins. It also cleanses the colon and can help in the treatment of joint pain, ulcerative colitis, skin infections and can even prevent diabetes. No wonder it is regarded as a superfood!
Don’t let extra hours lounging in bed stand between you and a flatter belly. While getting enough sleep can help boost your metabolic rate, sleeping in may undo any benefit you’d enjoy from catching a few extra winks. One study reveals that late sleepers who snoozed past 10:45 in the morning ate nearly 250 more calories over the course of the day, despite eating half as many fruits and vegetables as their early bird counterparts. Even worse, they chowed down on more salty, sugary, and trans fat-laden fast food than those who woke up earlier. If you happen to head out of the house early, you’re in for an additional metabolic boost; researchers at Northwestern University have found that people exposed to just a short period of early morning sunlight had lower BMIs than their late-waking counterparts.
Implementing the diet can present difficulties for caregivers and the patient due to the time commitment involved in measuring and planning meals. Since any unplanned eating can potentially break the nutritional balance required, some people find the discipline needed to maintain the diet challenging and unpleasant. Some people terminate the diet or switch to a less demanding diet, like the modified Atkins diet (MAD) or the low-glycaemic index treatment (LGIT) diet, because they find the difficulties too great.[41]

Reduced hunger. Many people experience a marked reduction in hunger on a keto diet. This may be caused by an increased ability of the body to be fueled by its fat stores. Many people feel great when they eat just once or twice a day, and may automatically end up doing a form of intermittent fasting. This saves time and money, while also speeding up weight loss.
By now, you probably know that coffee can help curb your appetite. But did you also know it can boost your metabolism? Since coffee contains the antioxidant chlorogenic acid (CGA), it can actually increase your body’s use of fat for energy. Research has additionally shown that CGA can slow the release of glucose and lower insulin resistance to inhibit weight gain after eating a meal.
Dieting and exercise go hand in hand. If you thought that only dieting will burn your belly fat, you are wrong. If you really want to lose weight, you need to include an hour of exercise in your daily routine for targeting and reducing belly fat. Here, we have compiled a list of 16 exercises that can help you reduce belly fat faster than you thought it would take:
If you're wondering about weight loss? Yes, you will lose some weight on the military diet if you're used to eating a couple thousand calories per day (just like any diet that restricts your calorie intake), according to Amidor. However, it's likely you'll go back to your old eating habits and gain the weight right back once you're off the diet, which can create a vicious cycle, she says.
Con: Results can vary depending on how much fluid you drink. By drinking more water, you dilute the concentration of ketones in the urine and thus a lower level of ketones will be detected on the strips. The strips don’t show a precise ketone level. Finally, and most importantly, as you become increasingly keto-adapted and your body reabsorbs ketones from the urine, urine strips may become unreliable, even if you’re in ketosis.
High blood sugar levels coupled with high blood ketones, on the other hand, will mean that you have a pathologically low level of insulin – something non-diabetics do not suffer from. This can lead to ketoacidosis – a potentially life-threatening condition. If this happens, you’ll need to inject more insulin; if you’re at all unsure of what to do, contact a medical professional. Coveting really high blood ketones for weight control is not worth the risk for type 1 diabetics.

According to Paquette, the Military Diet does have one advantage over other weight loss plans: unlike other diets like Keto, which tend to eliminate entire food groups, the military diet includes a mix of protein, carbohydrates, and fats, albeit in tiny amounts. But he says the guidelines for the diet are simply too general to be considered healthy. For instance, breakfast on the first day simply lists "toast," without specifying whether it's whole-wheat or white.
What’s more, your body digests protein more slowly than carbs, so it keeps you feeling fuller longer and zaps your need to needlessly snack. “During weight loss, you want more protein—to prevent hunger, enhance satiety, and minimize muscle loss, as long as there’s some degree of physical activity,” Tom Rifai, MD, regional medical director of metabolic health and weight management for the Henry Ford Health System in Detroit told Prevention.
There are many ways in which epilepsy occurs. Examples of pathological physiology include: unusual excitatory connections within the neuronal network of the brain; abnormal neuron structure leading to altered current flow; decreased inhibitory neurotransmitter synthesis; ineffective receptors for inhibitory neurotransmitters; insufficient breakdown of excitatory neurotransmitters leading to excess; immature synapse development; and impaired function of ionic channels.[7]
There are different types of HIIT but an easy one to begin with is to simply warm up for 3 minutes on an elliptical machine or by walking.  Then work out for 30 seconds so that at the end of the exercise you feel satisfied.  Reduce the speed to slow down to a moderate pace.  Do this 7 more times or for total 8 intervals. Start with one interval and as your body is ready to take more increase the intervals.  Studies show that HIIT to be the absolute premier cardio for weight loss and optimal health as compared to longer, traditional cardio.
If the diet is a quick fix rather than one that promotes lasting lifestyle changes, this could pose a problem. In particular, extreme diets that promise big weight loss up front aren’t always sustainable — and you may end up overeating or even binge eating if you feel deprived. “Consider if the diet’s habits are ones you can continue throughout your lifetime, not just 21 or 30 days,” says Angie Asche, RD, a sports dietitian in Lincoln, Nebraska.
Anticonvulsants suppress epileptic seizures, but they neither cure nor prevent the development of seizure susceptibility. The development of epilepsy (epileptogenesis) is a process that is poorly understood. A few anticonvulsants (valproate, levetiracetam and benzodiazepines) have shown antiepileptogenic properties in animal models of epileptogenesis. However, no anticonvulsant has ever achieved this in a clinical trial in humans. The ketogenic diet has been found to have antiepileptogenic properties in rats.[55]
According to Mike Russell, MD: "If you weigh 180 pounds and your goal weight is 130 pounds, losing 20 pounds in one week—the right way—teeters on the brink of impossible. If you’re more like a Biggest Loser contestant, weighing 380 pounds, then losing 20 pounds in one week is plausible (especially considering a large amount of water weight you would lose during the first week)."
Yancy WS Jr, Westman EC, McDuffie JR, Grambow SC, Jeffreys AS, Bolton J, Chalecki A, Oddone EZ, “A randomized trial of a low-carbohydrate diet vs orlistat plus a lowfat diet for weight loss,” Arch Intern Med. 2010 Jan 25;170(2):136-45. http://www.ncbi.nlm.nih.gov/pubmed/20101008?itool=EntrezSystem2.PEntrez.Pubmed.Pubmed_ResultsPanel.Pubmed_RVDocSum&ordinalpos=2.
If you don’t like the taste of water try some of my metabolism boosting Fruit Infused Water Recipes. They are a great way to enjoy a sweet treat while doing something good for your body. Just be sure to stay away from the squirt bottles and flavor packets that many people add to their water – they are full of artificial sweeteners that can make you gain weight.
It's so easy to run through the store and grab products blasted with "healthy," "all-natural," "organic,""vegan," or "gluten-free" all over them. But Ilyse Schapiro, M.S., R.D., and Hallie Rich, authors of Should I Scoop Out My Bagel, say that's exactly what could be making the belly bulge stick. "You still must read the nutrition labels because many of these foods can be high in sugar, calories, carbohydrates, and processed ingredients in order to make up for the lack of flavor," says Schapiro.  And unlike the nutrition labels, front-of-the-box packaging is not tightly regulated and monitored. Because it's what you see when you walk down the aisle, research shows that it gives people a "false sense of health" and they fail to understand what leads to obesity and what doesn't. A few tricks to keep in mind: multigrain bread doesn't mean it's 100-percent whole-wheat, and anything "no-sugar-added" is loaded with simple sugars or complex starches that pack on those sneaky pounds. 
Those trans fats on your menu are hiding out in plain sight and sabotaging your lean belly plans every time you eat them. If a food product says it contains partially hydrogenated oils, you’re eating trans fat, which can increase your risk of heart disease, high cholesterol, and obesity with every bite. In fact, research conducted at Wake Forest University reveals that monkeys whose diets contained eight percent trans fat upped their body fat by 7.2 percent over a six-year study, while those who ate monounsaturated fat gained just a fraction of that amount. Instead of letting harmful trans fat take up space on your menu, fill up with the 20 Healthy Fats to Make You Thin.
Christopher D. Gardner, PhD; Alexandre Kiazand, MD; Sofiya Alhassan, PhD; Soowon Kim, PhD; Randall S. Stafford, MD, PhD; Raymond R. Balise, PhD; Helena C. Kraemer, PhD; Abby C. King, PhD, “Comparison of the Atkins, Zone, Ornish, and LEARN Diets for Change in Weight and Related Risk Factors Among Overweight Premenopausal Women,” JAMA. 2007;297(9):969-977. http://jama.jamanetwork.com/art icle.aspx?articleid=205916.
There is a substantial market for products which claim to make weight loss easier, quicker, cheaper, more reliable, or less painful. These include books, DVDs, CDs, cremes, lotions, pills, rings and earrings, body wraps, body belts and other materials, fitness centers, clinics, personal coaches, weight loss groups, and food products and supplements.[23]
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